The Right People in the Right Place This covers two key areas - customer targeting and segmentation along with sales force size and deployment. We can help you to get the most out of your data, link it up to other, publicly available information and create a sophisticated segmentation model. We can overlay this on your sales force structure and help you to fine tune your deployment to ensure they can operate at peak effectiveness.
The Right Reasons Good business planning makes sure your sales people get to the right customers at the right time. We can help you to develop planning processes for all types of sales teams - Key Account Managers, Market Access Teams and High Frequency Callers. Furthermore, we also make sure you track and act upon the the results. One of the key ways to make sure your sales force remains focused is a well-designed bonus and incentive scheme. With 20 years of experience designing and managing sales force bonuses, we can make sure your representatives stay on the case.
The Right Outcomes Finally, we can help you to measure the return on investment for all your efforts and use the information to further fine tune your efforts for the next sales cycle. We have access to advanced methodology to calculate ROI and the ability to translate the output into simple, actionable information. In addition, we can offer a way to measure your on-line efforts, help you calculate your break-even and ensure you put in place the right measures from the programme inception.
The Right Information Often deployment of a new system results in an information vacuum that can take months or even years to fill. We have project managed and created reports from CRM systems including Veeva (Salesforce.com) and Microsoft Dynamics. We can help you with development and deployment of reports that deliver actionable information to management and the sales team.