Effort-Results & Return on Investment Once you have carried out your programme, you need to know what worked well and what you can improve next time round.
There are many ways to calculate returns on you salesforce effort and they vary in complexity (and corresponding expense!). We tend to operate on the principal that it is better to be approximately right than exactly wrong but we are happy to discuss your needs and propose a solution that suits you.
We can help with everything from carry-over and frequency-response analysis to localised impact analytics, factoring in all the external influences that also impact your salesforce efforts.
Wilf won the British Healthcare Business Intelligence Association, ‘Best of Business Intelligence’ Award in 2013 for work at MSD that enabled their sales team to set their own activity targets and improve coverage and frequency despite a reduction in resource.
Multi-Channel Analytics Assessing the impact of your multi-channel efforts poses a completely new set of challenges. In some areas it is difficult to track your marketing right to the customer and, in others, while you know who has received the message you cannot track the interaction right to the point of purchase.
We have developed a methodology that allows you to track the level of engagement you get from for customers and to calculate the break-even and potential ROI on your campaigns.
As with all our offerings, we don’t just throw them over the wall and hope for the best, we have the support processes to really help you to embed the thinking in your organisation so that you get the maximum value from the programme.
If you’d like to know more, drop us an email (we’ll be tracking the impact of our web site, of course!)